Design Case Study
Surfer AI Tracker
Onboarding Flow
Standard plan onboarding — cycling blog persona.
Metrics
Success criteria and targets for each onboarding step, with forward-looking hypotheses.
Approaches
Four approaches to page selection in Step 2 — positioning chart, comparison table, pros and cons.
ProcessSoon
Problem framing, research synthesis, ideation, and key design decisions.
Concept ASoon
Recommended hi-fi interactive prototype with full onboarding flow.
Concept BSoon
Mid-fidelity alternative for side-by-side comparison and A/B testing.